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4 Free Ways to Drive Traffic to Your Website or Blog

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A website or blog goes a long way towards helping an aspiring author build platform. It also helps an author or information marketer sell books and products. However, if that blog or website has no traffic—which means no “visitors”—it’s virtually useless (no pun intended). The key then becomes finding ways to drive traffic to your website or blog. Knowing how…
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How to Turn a Writer Into a Speaker

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One of the most time-tested ways to build an author platform involves good old fashioned speaking. By that I mean getting up in front of an audience and talking about something related to the topic of your book. This remains a great way to develop expert status and to connect with people who will one day purchase your books. In…
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Five Tips for Authors Who Want to Pitch the Media

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While a good media appearance may depend upon preparation—knowing the message you intend to convey and understanding how to communicate in a way that reaches listeners on an emotional level, you’ll never get a chance to speak to a radio or television audience if you don’t know how to pitch the media effectively. My regular guest blogger L. Drew Gerber,…
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How to Prepare for a Media Interview: A Formula for Success

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As we move into the third week of Write Nonfiction in November (WNFIN), we turn our attention to building platform—a built-in readership for your book or any other product you might want to sell. Every aspiring author or businessperson (writers are businesspeople) needs a platform. In fact, an agent or acquisition editor may reject a query or book proposal submitted…
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Why are Some Book Proposals Better than Others?

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Any aspiring author who has every written a book proposal—or considered writing a book proposal—has wondered what might set theirs apart from the hundreds that show up on an agent’s or acquisition editor’s desk each day. I’ve heard about all sorts of new tactics used to gain attention; most agents tell me they prefer the tried and true formats and…
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