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What Makes You and Your Book Unique?

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Another business area writers tend to avoid—or not even know exists—involves branding. I sort of knew branding existed, but I ignored it. Now, I’m having to go back and try and fix the problems it’s caused in my business, which involves not only me as an author but me as a writer, journalist, editor, writing and publishing coach, teleseminar and…
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Why Don’t You Start—or Finish—a Writing Project? Answer #1

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Today I’m going to begin tackling a topic I will return to numerous times over the next few weeks: why writers don’t start or finish their writing projects. Why am I going to return to the topic? Because more than one answer exists to the question, “What stops you from writing—or finishing—a book, ebook or other writing project?” Why am…
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Sometimes an Article Leads to a Book Deal

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For those of you who have never considered writing an article on the subject of your book, here’s some inspiration to become a journalist before ever beginning a book manuscript. New York Magazine contributor Jennifer Senior landed a book deal with Ecco following her popular article from July. “All Joy and No Fun: Why Parents Hate Parenting,” a piece in…
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9 Reasons to Write a Book through Blogging

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I have devoted a whole blog to the subject of why aspiring authors should consider blogging a book rather than writing a book. I suggest that taking this approach offers a quick and easy way to get your book written. It’s also a great way to gain readers in the process, thus accomplishing your pre-publication promotion without too much effort….
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Publishing Coach Tip: Make Promoting Yourself and Your Book Fun

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You will find a ton of information here in this blog about promoting yourself and your book. Building author platform, of course, involves promotion. Selling books involves promotion. However, most writers don’t want to take on the roll of promoter, marketer, PR specialist, social networker, or anything else along these lines–even though it’s necessary–because these activities involve wearing a business…
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