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What’s an Author’s Platform Anyway?

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I talk about building author platform a lot. I’ve even described and defined author platform. However, fellow author, blogger and speaker Joanna Penn, of The Creative Penn, does a pretty good job of describing an author’s platform as well. So, today I thought I’d let her tell you what one is and why you need one. Sometimes it helps to…
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Exposing Yourself to the Media via Expert Sites

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Last week I published a guest post about getting media exposure by becoming an expert source for the media. In addition to pitching stories to the media, you also can make yourself available to the media in other ways. For example, I subscribe to an “expert site” called ExpertClick.com, which also publishes the printed Yearbook of Experts. This service, for…
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Empowering the Media to Boost Your Exposure

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Part of promoting a book or even becoming known as an expert in your subject area as a journalist or business person involves getting media exposure. Becoming a favorite (or even an occasional) guest on radio or television news or talk shows involves more than just knowing the tricks of the public relations trade. In fact, possibly the best thing…
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The economics of Independent vs. Traditional Publishing

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Everyone knows traditionally published authors lose an enormous amount of money on each book sale to their publishers. That’s why so many authors chose to become independent publishers. As head of Digital atPepsiCo Beverages, Shiv Singh pointed out in his recent blog post, Seth Godin’s decision to never again use a traditional publisher means he figured out the economics of…
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The Importance of Editors When Independently Publishing Work

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Do publishers provide authors with enough value to justify traditionally publishing books? Seth Godin must not think so anymore—or at least that seems to be what he’s saying. Yet, publishers do provide some services that independent publishers must then be sure to garner on their own or else produce a less-than-quality product. If they don’t, they can be sure their…
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