Today best-selling author and long-time marketing and publishing industry expert Seth Godin announced he will never again traditionally publish a book. That’s a bold statement coming from a man who created 120 books as a book packager and who has published 12 best sellers. To the publishing industry, this may be a scary message for such a powerful man to…
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My Media Coaching Experience: It’s Not About You or Your Book
Did you know that when you promote your book by getting interviewed by radio and television show hosts, or even by speaking to live groups, you should never try to sell your book? That fact represents on of the most important things I learned in my first sessions with media coach Michael Ray Dresser, host of the well-known radio talk…
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Going Through the Proposal Process: The Overview
One of the most useful sections of a book proposal is found in the first section, or Introduction. The Overview is exactly what it name implies, an overview of the book itself. And to write an overview, the aspiring author must know exactly what will lie within the pages of the book he or she envisions. To gain an agent…
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My Media Coaching Experience: I Don't Know My Message!
I began my media coaching today with Michael Ray Dresser, host of the well-known radio talk show Dresser After Dark, my regular guest blogger and author of the forthcoming book, Why Do They Listen? Creating a Compelling Connection with Your Audience Anytime, Anyplace, Anywhere. I discovered that media coaching has a lot in common with the publishing mentoring I do…
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What Your Audience Really Wants
Writers and authors dream of getting on radio and television talk shows so they can talk about their books. Why? Because this supposedly results in spikes in book sales. Not always. At least not according to media coach Michael Ray Dresser, host of the well-known radio talk show Dresser After Dark, a place where many authors promote their books. In…
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