Today Kathleen Gage (@KathleenGage) offers advice about list building, one of the most important online activities for anyone wanting to sell anything, including books. The heart of any online business, including a writing or publishing business, is a responsive subscriber list. Without this, you are on an uphill climb to success. In the early days of online marketing, it…
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To produce a marketable nonfiction book, you need to write something people in your target market need or want. However, often aspiring writers don’t put words on paper (or screen) because they don’t know to target that market with content. Or they do, indeed, write but with no idea if anyone will want to read their words. They simply don’t…
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Your author website serves as your home in cyberspace. It’s also a showcase for your books and accomplishments as a writer. It’s a reflection of you and your brand. The media, as well as potential readers, customers, and clients, discover you and your work when they discover your site. As such, it’s where you make a first impression. As you…
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If you have ever attended a writers’ conference, you know how excited you get about the things you learn and the information you receive while at the event. At the time, you make plans to go home and put all that new knowledge to use. And then you don’t. You get busy. You forget. You no longer feel energized because…
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How do you know if your book idea or manuscript is publication ready or publication worthy? You can gather reader feedback on your manuscript before you to print. If you want to produce a successful book, this might be the most valuable step you take prior to going to press. You can obtain this feedback in a variety of ways…
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