In today’s publishing world, traditional publishers expect every aspiring author to have a blog. Blogs have become essential platform—promotion—elements. Why…
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Four Tips for Writing Newsletters that Build Lists
Aspiring authors can build platforms—build mailing lists—with newsletters by doing two things: sending them out regularly and providing useful information….
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Building Platform by Writing a Newsletter
Here’s a platform-building element that’s manageable for any writer. Yet, most writers don’t bother to take it on. Why? Because…
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What is an Author's Platform and How Do You Build One?
The majority of people who come to me for help with their nonfiction book proposals have one issue in common:…
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What’s an Author’s Platform Anyway?
I talk about building author platform a lot. I’ve even described and defined author platform. However, fellow author, blogger and…
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Building Author Platform by Pitching Yourself to the Media
One of the ways to build author platform involves pitching yourself and your expertise to the media. This means offering…
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