Another business area writers tend to avoid—or not even know exists—involves branding. I sort of knew branding existed, but I…
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The Importance of Author Branding
Yesterday I wrote about the importance of knowing your readers. This post was inspired by best selling author Seth Godin’s…
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How Writers Can Create Their Own Media Brand
“Branding” has become quite a catch word these days. As nonfiction writers, we, too, need to “brand” ourselves and our…
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