Branding can seem an ominous job for an author. The “big brands” like Nike, Levis, Audi, and Apple have put…
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Become an Authorpreneur to Sell More Nonfiction Books
Today Justine Schofield (@heyyojscho) explains why nonfiction writers should become authorpreneurs and how to achieve this goal. As a non-fiction…
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It’s Not About Selling Books, It’s About Getting Read
Ever since How to Blog a Book was published, I’ve been thought of as a book marketing expert. This isn’t surprising…
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Should You Write the Book of Your Heart?
Often aspiring authors come to me with book ideas that they have been dreaming for years of writing and publishing….
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Indie Book Business Plan Essentials: What You Need and Why
If you plan to self-publish your nonfiction book, more than almost any other type of aspiring author, you need a…
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