Whether you are trying to promote your book, build author platform or create expert status, learning how to tie your message into the news provides one of the most effective ways to accomplish these goals. With a little creativity, most nonfiction authors can find some tidbit of news that offers a way to gain media [...]
I’ve been meaning to do a major overhaul on my on-line, or virtual, media kit, but after the San Francisco Writers Conference this item has moved up in priority on my to-do list. Here’s why: The media is looking for sources for stories on the Internet. They are Googling for experts. That’s right. So, if [...]
Do you want readers to find you and your book? Would you like to boost sales of the other services and products you sell in conjunction with your book, such as coaching, e-books, cds, videos, workbooks, teleseminars, workshops, etc.? Is it your desire to help readers, customers and clients find you so you can build [...]
I have mentioned the need for a media kit in passing during Write Nonfiction in November. In January 2009, I even had media expert Annie Jennings of Annie Jennings PR write a guest post about composing a media bio. However, I've never gone into any depth about exactly why aspiring authors and authors need an [...]
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