The Best Ways to Market Your Book in 2015

WNFINOVEMBER.png This post is part of the Write Nonfiction in November Challenge (WINFIN), also known as National Nonfiction Writing Month (NaNonFiWriMo). To find out more or participate, click here.
promote a book

Photo courtesy of Dmitry Vereshchagin|

Marketing. It’s the bane of most writers’ existence. But it’s also a necessary task if you want to succeed as a nonfiction author. I get it, though. You want to write, not sell. You don’t want to feel like the stereotypical used car salesperson. Nor do you want to be perceived as someone who has set up shop (created a website and social media accounts) to constantly push your product (your book) on anyone who ventures onto your physical or virtual lot.

In fact, you don’t have to feel or be seen that way. You can market your nonfiction book (and yourself) before and after publication in ways that feel good to you, that are compelling, educational and valuable for your potential readers, and that accomplish the task in ways you find acceptable if not enjoyable.

If you don’t know how to accomplish this task, no worries. Today, Penny Sansevieri offers a ton of great advice, tips, and insight into how to market books in a variety of ways. One or more of them will feel good and right for you. And she provides the best promotion strategies available in 2015.

Penny photo (current)Penny, CEO and founder of Author Marketing Experts, Inc., is a best-selling author and internationally recognized book marketing and media relations expert. Her company is one of the leaders in the publishing industry and has developed some of the most cutting-edge book marketing campaigns. She is the author of five books, including From Book to Bestseller which has been called the “road map to publishing success.” AME is the first marketing and publicity firm to use Internet promotion to its full impact through The Virtual Author Tour™, which strategically works with social networking sites, blogs, Twitter, Pinterest, Linkedin, YouTube, and relevant sites to push an author’s message into the virtual community and connect with sites related to the book’s topic, positioning the author in his or her market. To learn more about Penny’s books or promotional services, visit her website at

Give some of Penny’s tips a try. And please leave a comment below and let me know how the techniques worked for you.

Take the Challenge!

To learn more about how to take the WINFIN Challenge and participate in NaNonFiWriMo, click here.

Ready to take the challenge? Click here. When you submit your name and email address, you “register” for the event and gain access to the WNFIN forum.

Hyperlinks to books and resources may contain my affiliate code.

About Nina Amir

Nina Amir, the Inspiration to Creation Coach, inspires writers and bloggers to create published products and careers as authors. Additionally, she helps her clients and readers achieve their potential, fulfill their purpose and make a positive and meaningful difference with their words. She is the author of How to Blog a Book, The Author Training Manual, and Creative Visualization for Writers, all published by Writer’s Digest Books. As a hybrid author, she also has published 17 books independently. She is a nonfiction book editor and doctor, proposal consultant, and an Author Coach and Trainer as well as a Book and Blog Coach. Some of her clients have sold 320,000+ copies of their books and been published by major publishing houses. Nina also is an award winning blogger and journalist, international speaker and founder of National Nonfiction Writing Month, also known as the Write Nonfiction in November Challenge, and the Nonfiction Writers’ University. Also a Certified High Performance Coach, Nina strives to help creative people Achieve More Inspired Results personally and professionally.

Speak Your Mind


Skip to toolbar