What Do You Know?

Yesterday I wrote about becoming a change agent by sharing your words. I said everyone had received something they can share: knowledge. Therefore, the best way to begin writing about change, or to become a change agent via your writing, involves figuring out what you know. Not only that, you must figure out what knowledge you possess that other people need or want. A good way to discover this involves answering this question: How could the knowledge I have help others change or create change in organizations or in the world?”

To become successful, all books must provide the reader with some sort of benefit or added value. The reader must also feel some sort of emotional link to the information you provide. If you want to write a book on change, the benefit you provide must be:

  • a way to change or information on how to change
  • tools for creating change
  • inspiration for change
  • a system for change
  • a change management system

or something along these lines.

So, ask yourself, “What do I know?” And then ask yourself, “How can this knowledge help others change or create change in organizations or in the world?”

Then start writing.

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