A platform is a necessity for a nonfiction author. It provides the foundation for your promotion plan, which you will put to use when your book is released. Without a platform, your promotion plan won’t be effective; you won’t have the visibility, reach, authority, or influence in your target market to help you sell books. An author platform also convinces…
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At every conference I go to, the conversation ends up at least touching on author platform. What most aspiring authors don’t realize, however, is why platform is so important. Platform constitutes pre-release promotion of yourself and your book for the sake of creating successful post-release promotion activities. Without a platform, you have a lower likelihood of creating a successful book—one…
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If you are one of the many writers who really doesn’t want to have anything to do with online author platform building, don’t despair. It’s possible to create a built-in readership for your book using social media without hardly lifting a finger. Let me qualify that statement. If you really hate social media, object to spending your time on social…
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You’ve decided you want to do what it takes to succeed as a nonfiction author. No hiding behind the computer for you. You are going to show up and play big! Good for you! It takes courage to move beyond the “writers’ garret” and out into the “real world.” You have to give your work and yourself to the world—warts…
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Many authors struggle to find—or make—time to promote their books. In today’s guest post, Sandra Beckwith (@sandrabeckwith) from Build Book Buzz shares some ideas for accomplishing this important task. Time and time again, authors complain to me that they’d rather use their time writing than promoting. Who can blame them? They’re writers, after all, not marketers. And yet, nearly every…
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