No marketing plan is complete without a social media element. In fact, over the last few years, social media marketing has become one of the largest parts of any book marketing plan. Additionally, it’s the foundation of any savvy nonfiction writer’s author platform building plan, which means the pre-promotion of your book. If you don’t write books, you still want…
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I believe a blog represents the one essential element in an author’s marketing toolbox. First and foremost, it’s your author website. Additionally, from this foundation you promote your book in a variety of ways not only on the blog but to all your social media accounts. You can even write your book on your blog while you promote it and…
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It’s often been said, “Writing the book is easy, marketing it is the hard part.” Maybe that’s because there’s just so much to do! And in many—or most—cases, the whole job falls to the author. A few traditional publishers offer a little help, but many do nothing at all. So all authors have to navigate the public relations (PR) and…
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If you are like most writers I know, you would rather not get involved with social media. So why would you want to discuss another social media site? Because this one—Goodreads.com—is targeted at people who will read books. Today, on Day 21 of National NonFiction Writing Month (NaNonFiWriMo) I challenge you to check out Goodreads, if you haven’t already. But…
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I began thinking about who would offer “blurbs,” or testimonials, for my new book, The Author Training Manual, as soon as I delivered the manuscript to the publisher. I still had eight months until publication, but I wanted those reviews inside the book and on the cover, so I needed to have them in time for the design process. I…
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