So many of the writers and aspiring authors I meet cannot describe their market accurately, let alone tell me what their readers really want. As you create a business around your book—or prepare to write a nonfiction book, be sure you can describe your market and identify the needs, problems and concerns of your ideal readers, customers and clients. That’s…
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Many of my clients lack vision or possess limited visions of their own potential. They don’t look beyond the article or book they want to write or publish. They don’t look beyond the title “writer” or “author.” They don’t think big. And so, they don’t create big results. They may become writers or authors…but not much more than that. Having…
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We are into the homestretch of National Nonfiction Writing Month (NaNonFiWriMo). Now we begin the discussion of how to build a business around your book. If you are not writing a book, don’t think this post or the ones that follow don’t pertain to you! You can still use these principles to build a business around your nonfiction writing! It…
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No marketing plan is complete without a social media element. In fact, over the last few years, social media marketing has become one of the largest parts of any book marketing plan. Additionally, it’s the foundation of any savvy nonfiction writer’s author platform building plan, which means the pre-promotion of your book. If you don’t write books, you still want…
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I believe a blog represents the one essential element in an author’s marketing toolbox. First and foremost, it’s your author website. Additionally, from this foundation you promote your book in a variety of ways not only on the blog but to all your social media accounts. You can even write your book on your blog while you promote it and…
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