If you can’t wrap your arms around all the build-a-business-around-your-book talk because you simply don’t want to produce courses, become a public speaker or turn yourself into a coach, don’t worry. There are other ways to profit from a book. Today, on Day 28 of National Nonfiction Writing Month, professional copywriter and indie author Peter Bowerman, who is known for…
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So many of the writers and aspiring authors I meet cannot describe their market accurately, let alone tell me what their readers really want. As you create a business around your book—or prepare to write a nonfiction book, be sure you can describe your market and identify the needs, problems and concerns of your ideal readers, customers and clients. That’s…
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Many of my clients lack vision or possess limited visions of their own potential. They don’t look beyond the article or book they want to write or publish. They don’t look beyond the title “writer” or “author.” They don’t think big. And so, they don’t create big results. They may become writers or authors…but not much more than that. Having…
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We are into the homestretch of National Nonfiction Writing Month (NaNonFiWriMo). Now we begin the discussion of how to build a business around your book. If you are not writing a book, don’t think this post or the ones that follow don’t pertain to you! You can still use these principles to build a business around your nonfiction writing! It…
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No marketing plan is complete without a social media element. In fact, over the last few years, social media marketing has become one of the largest parts of any book marketing plan. Additionally, it’s the foundation of any savvy nonfiction writer’s author platform building plan, which means the pre-promotion of your book. If you don’t write books, you still want…
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