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How To Use Facebook To Market Your Book

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Everyone’s screaming about the changes that were just made to Facebook, but the fact remains that Facebook continues to be one of the top social networks. And when it comes to marketing or promoting just about anything — especially books, it’s still an extremely useful tool. For that reason, today book publicist Scott Lorenz of Westwind Communications, a public relations…
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writing necessities -- writers

3 Things Aspiring Authors Need to Succeed

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Today I am sitting in a coffee shop as my computer restores the last few hour’s worth of backed up files onto my computer, which crashed last week. As it does so, I’m feeling grateful, especially since I thought this process might take another whole week. (I have a very slow satellite internet connection that only allows me so much…
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A Short, Quick Guide to Social Networking for Writers

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I just came back from giving a talk at a local writer’s club. There I heard the same question I hear everywhere I go: What’s the best way for writer’s to accomplish their social networking — especially given the fact that they really don’t want to do social networking at all. They just want to write. Here’s my very, very…
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Improve Writing Creativity and Productivity by Blogging

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Do you want to write a book or even an article or essay, but feel stressed out and self-conscious when you think about the fact that your writing will be read by others? Does this reduce your creativity and leave you feeling blocked and unable to write? Try blogging. “Wait,” I hear you protest. “Blogging is a public form of…
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1 Reason You Should Consider Publishing an Ebook

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Last night I was at my local chapter meeting of the California Writer’s Club. I made an announcement about a great workshop we have coming up about writing, publishing and promoting ebooks. It features founder and CEO of Smashwords.com Mark Coker speaking for four hours–for the first time ever!–about the ebook revolution and how to get in on this publishing…
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10 Author Essentials for Talking on the Radio

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Once upon a time I was very nervous about getting media placements and talking on the radio. Like most writers, I preferred to simply write, not speak–even if no one could actually see me. I even remember a time when I used a complete script to answer questions asked by the radio host and never varied at all from my…
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How Blogging can Boost Your Career and Income

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I’ve been harping on how blogging a book builds platform and, by so doing, helps you get noticed by publishers and agents and sell more books. However, there’s another great outcome that can be achieved by blogging a book—or by simply blogging: you can boost your career and make more money. How? By being perceived as an expert in your…
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Top Book Awards Authors Should Pursue

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Today I’m happy to turn over the blogging wheel to book publicist Scott Lorenz is president of Westwind Communications, a public relations and marketing firm . He’s going to cover a topic I’ve never written about before: how entering–an winning–contests helps publicize (and sell) your book. Plus, he’s provided a great list of contests you can enter with deadlines and…
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4 Ways to Achieve Your Promotion and Publicity Goals Online

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Whether you are promoting your book, building author platform to make yourself attractive to a traditional publisher (or to sell more copies of your self-published book) or trying to drive traffic to your blog or website, you can do this effectively online. Here are four tried and true methods for achieving your promotion and publicity goals with Internet-based activity—activity most…
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NEW RELEASE!

Change the World One Book at a Time: How to Make a Positive and Meaningful Difference with Your Words, will teach those who want to write for change how to produce books that serve as potent tools for transformation.

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