Write Nonfiction NOW!

11 Ways to Zig When Everyone Else is Zagging in Social Media

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When I tell aspiring authors they must get involved with social media, they almost always cringe.  Much like blogging, they just don’t want to do it. They don’t see the purpose, they don’t understand how to make it relevant to their books and their work as writers, and they see it as enormously time-consuming. Yet, today social networking and blogging…
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Get 30 Million Unique Visitors to See Your Content Per Month

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Several of my guest bloggers, like Linda Lee and V. Michael Santoro, have mentioned e-zine articles or article marketing already this month. I’ve discussed it in my own blog posts as well. I figured it was time to take a closer look at this article form and method of publicizing not only books but just about anything you do—teleseminars, coaching,…
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How to Market Books with Articles, Podcasts and Videos

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My most recent guest bloggers have discussed how to drive traffic to websites and blogs in an effort to publicize yourself and your book so you develop an author’s platform and sell more books. Continuing on with this topic, today I’ve asked V. Michael Santoro, an award winning author and creator of the Author Intern System, to return with a…
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How to Use a Rifle and Shotgun to Accomplish Your Book Promotion Goals

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A few days ago I ran a post about how to pitch the media. However, sometimes getting media attention takes more than just a good pitch or attention-grabbing press release. It takes persistence and knowledge of how to get noticed both in Cyberspace and by a physical person in a physical office. V. Michael Santoro has a wealth of information…
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4 Free Ways to Drive Traffic to Your Website or Blog

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A website or blog goes a long way towards helping an aspiring author build platform. It also helps an author or information marketer sell books and products. However, if that blog or website has no traffic—which means no “visitors”—it’s virtually useless (no pun intended). The key then becomes finding ways to drive traffic to your website or blog. Knowing how…
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How to Turn a Writer Into a Speaker

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One of the most time-tested ways to build an author platform involves good old fashioned speaking. By that I mean getting up in front of an audience and talking about something related to the topic of your book. This remains a great way to develop expert status and to connect with people who will one day purchase your books. In…
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Five Tips for Authors Who Want to Pitch the Media

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While a good media appearance may depend upon preparation—knowing the message you intend to convey and understanding how to communicate in a way that reaches listeners on an emotional level, you’ll never get a chance to speak to a radio or television audience if you don’t know how to pitch the media effectively. My regular guest blogger L. Drew Gerber,…
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How to Prepare for a Media Interview: A Formula for Success

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As we move into the third week of Write Nonfiction in November (WNFIN), we turn our attention to building platform—a built-in readership for your book or any other product you might want to sell. Every aspiring author or businessperson (writers are businesspeople) needs a platform. In fact, an agent or acquisition editor may reject a query or book proposal submitted…
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Why are Some Book Proposals Better than Others?

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Any aspiring author who has every written a book proposal—or considered writing a book proposal—has wondered what might set theirs apart from the hundreds that show up on an agent’s or acquisition editor’s desk each day. I’ve heard about all sorts of new tactics used to gain attention; most agents tell me they prefer the tried and true formats and…
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NEW RELEASE!

Change the World One Book at a Time: How to Make a Positive and Meaningful Difference with Your Words, will teach those who want to write for change how to produce books that serve as potent tools for transformation.

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