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Building Platform by Writing a Newsletter

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Here’s a platform-building element that’s manageable for any writer. Yet, most writers don’t bother to take it on. Why? Because it’s time consuming and requires follow through. How do I know this? Because I’m at fault of starting newsletters and…well…not following through with them. I’m so busy doing other things, like blogging, for instance, that the newsletter falls by the…
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What is an Author's Platform and How Do You Build One?

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The majority of people who come to me for help with their nonfiction book proposals have one issue in common: They have nothing to fill the platform section of the proposal. This may seem a small problem. After all, it’s just one part of the proposal and has nothing to do with having a good idea or being able to…
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How to Make Money Selling Information Products

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On several occasions I have written about information products. Any writer can produce information products and create multiple streams of income–or even just one stream of income. Don’t have any idea what I’m talking about? No worries. Today, Stephanie Chandler, author of from Entrepreneur to Infopreneur, is here to tell you not only what information products are but how to…
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22 Ways to Increase Your E-zine Subscriber List

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When building an author’s platform, writers often fail to create a sizable subscriber list. They think their list of email addresses will suffice. However, this is not enough.The way to successfully promote a book, service or information product is through a subscriber list–a list of people who have actually asked to be notified about you books, services and products. A…
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What’s an Author’s Platform Anyway?

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I talk about building author platform a lot. I’ve even described and defined author platform. However, fellow author, blogger and speaker Joanna Penn, of The Creative Penn, does a pretty good job of describing an author’s platform as well. So, today I thought I’d let her tell you what one is and why you need one. Sometimes it helps to…
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Exposing Yourself to the Media via Expert Sites

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Last week I published a guest post about getting media exposure by becoming an expert source for the media. In addition to pitching stories to the media, you also can make yourself available to the media in other ways. For example, I subscribe to an “expert site” called ExpertClick.com, which also publishes the printed Yearbook of Experts. This service, for…
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Empowering the Media to Boost Your Exposure

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Part of promoting a book or even becoming known as an expert in your subject area as a journalist or business person involves getting media exposure. Becoming a favorite (or even an occasional) guest on radio or television news or talk shows involves more than just knowing the tricks of the public relations trade. In fact, possibly the best thing…
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The economics of Independent vs. Traditional Publishing

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Everyone knows traditionally published authors lose an enormous amount of money on each book sale to their publishers. That’s why so many authors chose to become independent publishers. As head of Digital atPepsiCo Beverages, Shiv Singh pointed out in his recent blog post, Seth Godin’s decision to never again use a traditional publisher means he figured out the economics of…
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The Importance of Editors When Independently Publishing Work

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Do publishers provide authors with enough value to justify traditionally publishing books? Seth Godin must not think so anymore—or at least that seems to be what he’s saying. Yet, publishers do provide some services that independent publishers must then be sure to garner on their own or else produce a less-than-quality product. If they don’t, they can be sure their…
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NEW RELEASE!

Change the World One Book at a Time: How to Make a Positive and Meaningful Difference with Your Words, will teach those who want to write for change how to produce books that serve as potent tools for transformation.

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