When I consult with clients on nonfiction book proposals, more often than not I must advise them on how to build up the platform and promotion sections of this all-important document. Many aspiring authors have great book ideas but no platform at all. My first piece of advice to them involves just one word: blog. In today’s publishing world a…
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Deliver What Your Audience Expects
When you are asked to speak before an audience, to deliver an article, to produce a guest blog post, or to write a book, be sure you deliver what your audience — and the person or group who hires you or requests your services — expects. This requires knowing your audience. I attended a writer’s group meeting tonight where the…
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How to Write a Bestselling Nonfiction Book
Everyone wants to know how to write a bestselling book — nonfiction or fiction. I came across an article not long ago and bookmarked it to read. Today I finally got around to reading it…and I’m so glad I did that I’m going to share the information here and the link. Make time to read it if you have a…
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How to Turn Your Author Negatives Into Author Positives
Is there something about yourself that you consider a “negative,” something you think of as a detriment to your career as a writer or that you don’t want in your author’s bio? Maybe you didn’t graduate from college, you’re not an “scholarly” expert in your area or you have failed in your attempts to succeed in your business area. Today,…
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Using Online Press Kits to Increase Book Sales
I have mentioned the need for a media kit in passing during Write Nonfiction in November. In January 2009, I even had media expert Annie Jennings of Annie Jennings PR write a guest post about composing a media bio. However, I’ve never gone into any depth about exactly why aspiring authors and authors need an online media kit and what…
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How to Organize a Successful Virtual Author Book Tour
Over and over again I’ve heard industry experts use the term “virtual book tour.” I’ve even used it myself. It’s time to offer up some really hard core information on how to set up a virtual book tour, so all authors can create one for themselves. I’ve asked Sue Collier, co-author with industry guru Marilyn Ross of The Complete Guide…
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Publishing Mentor Tip: Harness Your Inner Team
This morning I was reading Seth Godin’s blog, and I found his topic pertinent in particular to achieving our writing goals. He talked about the different conversations going on in our heads and gave the voices names: The ego–seeks applause and recognition. The lizard–seeks safety, wants to fit in and not be rejected or criticized. The artist–wants to be generous,…
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Do Your Excuses Stop You From Reaching Your Writing Goals?
I got some interesting feedback to this post about hard work in two other places where I posted it (Redroom.com and VibrantNation.com). Some people found it inspiring. Others had a bunch of excuses about why they couldn’t get their writing done…or about putting in the work hard. In the latter case, I heard excuses. I’ve had some of those over…
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BEA to Return to 3 Days Next Year
BookExpo America (BEA) has ended for another year. Although Publishers Weekly reported that it drew mostly high marks, one change was not met with widespread approval: reducing the exhibit floor time from three days to two. A quick decision was made by BEA executives at the event’s conclusion to go back to the former format of a mid-week three-day convention,…
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