One of the tired and true method writers have used to promote their books and build platform involves writing press releases and news releases. These days, however, you don’t necessarily want to send these directly to the media. You want them available to the general Internet-searching public as well as to the media. Why? Because everyone, journalists included, looks for…
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What do you know? Everyone knows something about something. That makes you an expert. Experts write books. Then they become expert authors or author experts. Here’s the amazing thing: You don’t have to write a long book to become an author expert. I read a blog post not long ago by author expert and marketing wiz Seth Godin in which…
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Not long ago I happened to hear Patrick Schwerdtfeger talk about a Twitter tip campaign he ran for his book, Marketing Shortcuts for the Self-Employed. I thought the idea was brilliant and decided to do a similar campaign for my new book, How to Blog a Book: Write, Publish, and Promote Your Work One Post at a Time. To help…
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I did not plan an Amazon launch for my new book, How to Blog a Book. So, I can’t tell you how to do one or offer any tips or advice. However, many authors do. As I prepare for my blog tour–another launch activity, however, expert guest blogger, Carolyn Howard-Johnson, author of the multi-award-winning The Frugal Book Promoter: How To…
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Every day we tell stories. Sometimes we tell the same stories over and over again–to our friends, people we meet at parties, complete strangers. More often than not, these stories are based upon our life experiences. As writers, we must discern if our life experiences actually provide the basis for stories worth telling. How do we do this? We could…
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