As a follow up to my Writer’s Digest Conference session on “How to Blog a Book” and as a precursor to my upcoming session on “How to Blog Your Way to a Book Deal,” which I’ll be offering next month at the San Francisco Writer’s Conference, today I’m writing about how aspiring and published authors can use a blog to…
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How to Craft a Pitch for Your Book
Iām in New York City today for the Writers Digest Conference. Next month Iāll be at San Francisco Writers Conference, and this spring Iāll be at several more such events. Most of these events have some sort of agent or acquisitions editor pitching event, so I thought today it would be appropriate to write a post about how to pitch…
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Don’t Just Strike, Do Something to Stop SOPA!
SOPA and PIPA represent two bills in the United States House of Representatives and the United States Senate respectively. SOPA is short for the “Stop Online Piracy Act,” and PIPA is an acronym for the “Protect IP Act.” (“IP” stands for “intellectual property.”) These bills are efforts to stop copyright infringement committed by foreign web sites. If the SOPA and…
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Why Writers Should Make Time for Content Marketing
Over and over again we hear the phrase, āContent is king!ā Writers produce content. And content drives readers to our books, websites, blogs, videos, audio, and social networking sites. Itās what creates SEO, but it also makes our readers trust us, like us, know us. Our wordsāwhether written or spokenāmust strike a chord with those who read and hear them;…
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New Yearās Guide to Protecting Your Business’s Brand
On and off I’ve spoken about branding here on this blog. However, an important part of branding involves protecting your brand with a trademark. I’ve been very interested in this topic, but I felt I couldn’t afford to find out if I needed a trademark–or more than one.Ā Lawyers who specialize in trademarks can be quite expensive! Then, I met…
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