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How to Market Your Book with a Postcard

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In my last post, my guest blogger, Shel Horowitz, author of Grassroots Marketing for Authors and Publishers and Guerrilla Marketing Goes Green, offered 10 reasons to promote books with postcards. Today, he’s back to tell us what we should include on those postcards to help us sell more books. How to Market Your Book with a Postcard By Shel Horowitz…
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10 Reasons to Promote Your Book with Postcards

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For several years I’ve been using a postcard-sized promotional piece to market my writing and editing services. However, it has writing on both sides and can’t be mailed. It’s a nice thing to give out in addition to or instead of a business card. Authors need to think about what promotional materials they can use to promote their books as…
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What You Can Do Under Fire

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For a long time I’ve been moaning and groaning about how I don’t have time to get any big jobs done. I’ve complained about my schedule, my husband working at home, having to drive my son to San Francisco (3 hours round trip) many days a week, etc. Well…guess what? They were excuses. It’s true that the last two weeks…
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Focusing Your Memoir…or Any Book

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Yesterday I was working with a client on focusing her memoir. To me the beginning middle and end of her story seemed so clear. The symbolism was all there, even in her title, and it carried all the way through. She couldn’t see it. That’s why I ask my clients to take the time to go through the proposal process,…
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Online and Traditional PR Tips for Writers

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As I wait for my three, yes, three, books to arrive from the printer, I turn my attention to promotion. (Two of the books are new additions in new formats; one is a totally new book.) I’ve asked a pro to offer advice, and so once again Michelle Tennant Nicholson, chief creative officer of Wasabi Publicity and a 20-year veteran…
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