No matter how you publish your book, you need to develop a marketing plan. If that plan doesn’t include book reviews, you are missing a huge opportunity to sell more copies. In today’s guest post, Kathleen Gage (@KathleenGage), an internationally recognized Internet marketing advisor, offers advice on how to get reviews for your book. Without a doubt, word of mouth…
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Platform. You know you need it, but you hate all that self-promotion. To get over that hurdle, reframe platform building into tribe building. Build a tribe of like-minded people who want to spend time with you. Seth Godin coined the term “tribe,” and I find it a much more appealing way to look at creating a built-in readership for my…
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Despite the huge number of people who would like to write a book, few realize that dream. The reason is simple: Writing and publishing a book is not easy. In fact, it can be extremely difficult, and the thoughts and emotions that arise as we pursue the goals of becoming an author can stop us in our tracks. In this…
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Do you use—or try to use—humor in your nonfiction writing? Writing humorous content isn’t as easy as it looks. In this guest post, book editor C.K. Bush (@theladyck) provides excellent tips on how to become a funny nonfiction writer. Humor is an important tool to have in your arsenal. It can help get readers’ attention, create a rapport between author…
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Forms…government forms. Most of us want to avoid filing these out at all costs. But any writer, like you, who wants to run a writing and publishing business needs to file with the government for a variety of reasons, and you want to know what forms to fill out as well as how and when to do so. Today, author…
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