I once heard Ellen Archer, president and publisher of Hyperion Books, say the advent of blogs provided publishers for the first time with a way to test market potential books. In other words, a successful blog equals a successfully test marketed book idea. Why? Publishers consider loyal blog readers and subscribers potential buyers of a book based upon that blog….
Read More
Today, book publicist Scott Lorenz of Westwind Communications lists must-have iPhone apps for authors and writers. As a modern day writer, you’ve learned when and where you write best. Rarely, I’m sure, does inspiration strike when you’re seated at your desk in front of your computer at 9:00 am. More likely, you’re inspired while you’re out and about. In order…
Read More
Even if you spend time evaluating your book idea prior to writing and publishing it, you still may lack certainty about its ability to sell once released in the marketplace. If you approach your book as an entrepreneur would approach any new product under consideration and development you can gain additional information. That means employing test marking techniques. Prior to…
Read More
The majority of aspiring authors don’t have a strong enough desire to achieve this status. This results in lack of action to manifest their dream of writing and publishing a book. That’s why, while 81 percent of the U.S. population wants to write a book, only two percent of those very same people accomplish that goal. You must have the…
Read More
It seems like just yesterday I composed my list of goals and wrote a vision for 2015. Now the end of January has arrived. It feels like the month flew by! It’s time for an honest evaluation of my progress: Have I made strides toward achieving my goals? That’s the focus of this writing prompt. The majority of people set…
Read More