When building an author’s platform, writers often fail to create a sizable subscriber list. They think their list of email…
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What’s an Author’s Platform Anyway?
I talk about building author platform a lot. I’ve even described and defined author platform. However, fellow author, blogger and…
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Exposing Yourself to the Media via Expert Sites
Last week I published a guest post about getting media exposure by becoming an expert source for the media. In…
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Empowering the Media to Boost Your Exposure
Part of promoting a book or even becoming known as an expert in your subject area as a journalist or…
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The economics of Independent vs. Traditional Publishing
Everyone knows traditionally published authors lose an enormous amount of money on each book sale to their publishers. That’s why…
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The Importance of Author Branding
Yesterday I wrote about the importance of knowing your readers. This post was inspired by best selling author Seth Godin’s…
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The Importance of Knowing Your Readers
Earlier this week I wrote about best selling author Seth Godin’s announcement that he would no longer use traditional publishing…
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What Your Audience Really Wants
Writers and authors dream of getting on radio and television talk shows so they can talk about their books. Why?…
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Pitching for Perfect Coverage
Not long ago I wrote a post about building author platform by pitching yourself to the media. However, you can…
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