It’s often been said, “Writing the book is easy, marketing it is the hard part.” Maybe that’s because there’s just…
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The #1 Strategy that Changes an Author’s Life
Most authors I know end up obsessed with book sales, usually to such an extent that they don’t write their…
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5 Social Networking Mistakes To Avoid
More aspiring authors than I can mention in desperate need of a platform refuse to use social networking. They see…
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How to Use a Rifle and Shotgun to Accomplish Your Book Promotion Goals
A few days ago I ran a post about how to pitch the media. However, sometimes getting media attention takes…
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Five Tips for Authors Who Want to Pitch the Media
While a good media appearance may depend upon preparation—knowing the message you intend to convey and understanding how to communicate…
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8 Publicity Tips to Build Your Platform and Achieve Expert Status
Now that we are more than halfway through the month, it’s time to get really serious about platform building and…
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