One of the tired and true method writers have used to promote their books and build platform involves writing press releases and news releases. These days, however, you don’t necessarily want to send these directly to the media. You want them available to the general Internet-searching public as well as to the media. Why? Because everyone, journalists included, looks for…
Read More
What do you know? Everyone knows something about something. That makes you an expert. Experts write books. Then they become expert authors or author experts. Here’s the amazing thing: You don’t have to write a long book to become an author expert. I read a blog post not long ago by author expert and marketing wiz Seth Godin in which…
Read More
Not long ago I happened to hear Patrick Schwerdtfeger talk about a Twitter tip campaign he ran for his book, Marketing Shortcuts for the Self-Employed. I thought the idea was brilliant and decided to do a similar campaign for my new book, How to Blog a Book: Write, Publish, and Promote Your Work One Post at a Time. To help…
Read More
I did not plan an Amazon launch for my new book, How to Blog a Book. So, I can’t tell you how to do one or offer any tips or advice. However, many authors do. As I prepare for my blog tour–another launch activity, however, expert guest blogger, Carolyn Howard-Johnson, author of the multi-award-winning The Frugal Book Promoter: How To…
Read More
Every day we tell stories. Sometimes we tell the same stories over and over again–to our friends, people we meet at parties, complete strangers. More often than not, these stories are based upon our life experiences. As writers, we must discern if our life experiences actually provide the basis for stories worth telling. How do we do this? We could…
Read More
I continue to be amazed by the fact that the majority of writers I know still don’t have a blog. And not of them are old and unwilling to embrace new technology either. Some just simply refuse to do anything other than write. Yet, they say they want to get published. When I ask them why, they respond, “I want…
Read More
Everywhere I go speak aspiring authors–writers who have not yet managed to get published–as well as published authors complain to me about the fact that they must promote themselves and their books. They simply do not want to take on this task. Period. Usually I tell them them to wake up. Notice what century they live in. Notice the current…
Read More
Not long ago I wrote a post about whether or not I thought nonfiction authors should use a pen name or pseudonym. Since then, several writer’s I’ve spoken with have asked me about his topic again. They are either writing nonfiction and fiction on very different topics, planning to blog books, or considering how to brand themselves. So, today I…
Read More