I’m often approached by clients who are ready to move forward with their books or book proposals, but they have not built author platform, a built-in readership for their books. In most cases, they don’t want to take the time to build platform before self-publishing, nor do they want to do this prior to approaching a publisher despite the fact…
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Hard Work Pays Off
Today’s post truly comes from my own experience. I’m here to tell you that hard work pays off. I landed a traditional publishing deal! Whoo hoo! Not only that, the publisher, Writer’s Digest Books, is happy–no thrilled–with my platform, which has been 8-10 years in the making. I often speak about the fact that it takes more than a good…
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5 Ways to Get the Book Inside You Out
I just returned from a Jewish bi-annual spiritual gathering. I found it so interesting that at least once or twice a day during the week I was in Southern California with this group of old and new friends I found myself discussing book ideas–theirs or my suggestions for books they could write. So many people had books inside them ready…
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Working with Your Publisher on Promotion
It’s 4th of July…a holiday. So, instead of my usual fare here’s a treat for those of you who missed this gem from The New Yorker. Want to know what it might be like to work with a traditional publishing house on your marketing and promotion plan? Read this tongue-in-cheek version of a letter from a promotion department intern. I…
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How to Market Your Book with a Postcard
In my last post, my guest blogger, Shel Horowitz, author of Grassroots Marketing for Authors and Publishers and Guerrilla Marketing Goes Green, offered 10 reasons to promote books with postcards. Today, he’s back to tell us what we should include on those postcards to help us sell more books. How to Market Your Book with a Postcard By Shel Horowitz…
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