If you are like most aspiring or published authorsâor like most writers, you see your work from a biased perspective. If you are savvy, however, you hire a developmental or line editor to obtain a more objective viewpoint on your manuscript. However, the most important perspective from which to see a book ideaâand even yourselfâis through the eyes of an…
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Iâm a big proponent of authors planning out their careers. When they come to me with one book idea, I ask them what other books they plan to write. This allows me to see the possible trajectory of their career and how all their books might work together. One book builds on the next and helps them sell more books…
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Blogging for AuthorsâLesson #11 Lotâs of people will tell you blogs are dead. Too many of them exist. The Internet is too noisy. No one will ever find your site.I know youâd like to believe them because youâd rather be writing your book than blogging. But they are wrong. Blogs are alive and well. Not only that, they provide authors…
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An email list serves as your most powerful platform element. However, with the amount of email we all receive today, itâs difficult to obtain new subscribers without offering huge value in return for that email address a new subscriber provides. Thatâs why you must create a compelling âcall to actionâ that makes visitors to your site want to âopt inâ…
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Branding can seem an ominous job for an author. The âbig brandsâ like Nike, Levis, Audi, and Apple have put millions of dollars into plans that ensure they are perceived and known a specific way by potential customers. How can an author accomplish the same feat, and why should you bother? Â Tell Readers What You and Your Writing Represent…
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