Reach More Readers and Sell More Books with Teleseminars

If you are an author who wants to reach more readers, you’ll want to know about and participate in Teleseminars. Teleseminars allow you to gain credibility with your audience as you are endorsed by leaders in your field. This will help to position you as an authority on your topic. Teleseminars also get you in front of readers who are keenly interested in your topic area.

In essence, a teleseminar is a training call or seminar, delivered via the telephone. The content of your teleseminars can include:

• Training sessions that you offer to your audience
• A book study
• Q&A calls to address the questions of your audience
• An interview with an industry expert
• You being interviewed by leaders in your field

Teleseminars provide you with an easy way to bond with your audience. When they hear your voice they’ll feel your energy and hear your enthusiasm for your topic, and if they connect with you and your message, they may very well go on to purchase your book or invest in your coaching or training program.

Know Who Your Audience Is

Before you begin scheduling teleseminars or setting up interviews, you want to identify your target audience and your ideal reader. To make the most of your opportunities, you want to focus on getting in front of the exact people who would be interested in your book and your message.

Begin by being crystal clear as to who your ideal reader is. This will allow you to best serve and reach your target audience. By identifying and building relationships with thought leaders and experts who serve your target audience, you’ll have the opportunity to multiply your results and get in front of many more people. Imagine the traction you can gain by being interviewed and endorsed by these leaders! What type of impact would that have on your business and your book sales?

Identify your audience and whom your message is designed for:

• What are they interested in?
• What do they struggle with?
• What do they want to learn more about?
• What makes them happy?
• Do they live in a specific location?
• What are their demographics?
• What are the challenges, goals, and interests of your ideal readers?

Connect with the Community Leaders Who Serve Your Audience

As you begin to give thought to whom you’d like to interview, complete the following exercise. This will allow you to put together a list of experts in your topic area that you know or would like to get to know. This will also give you the opportunity to reach out to people you know who can introduce you to speakers you’d like to meet.

• Whom do you know that speaks or writes on topics of interest to your target audience?
• Which experts, in your niche, would you love to interview and/or be interviewed by?
• Whom do you know who may know one of the experts you do not yet know, who could introduce you?

When I refer to the term “expert” this can be anyone who has authority on their topic area. Authors, for example, are prime examples of potential guest speakers. Someone who has written a book on a topic and has demonstrated their knowledge would be ideal as a guest speaker.

Registering for a Teleseminar Service

While there are dozens of free and free-based teleseminar services, I’d like to share my two favorites with you.  I’ve been using these two services for more than eight years.

FreeConferenceCalling

My favorite free option is FreeConferenceCalling. The reason I recommend this service is that they have a Web application that allows you to see the names and phone numbers of your attendees. Your attendees also have the ability to punch in a code to indicate that they have a question or are responding to a question you are asking.

Your call recordings are hosted on the FreeConferenceCalling site and you can even post a link to allow your audience to access either single recordings or all of the recordings in a series. They give you the ability to download the recording to your computer or copy the embed code which you can paste into the text section of your blog post.

I used the FreeConferenceCalling service to create my first online course and I use this service, to this day, to conduct private coaching sessions with my clients.

Instant Teleseminar

The most popular premium teleseminar service is Instant Teleseminar. In addition to being able to record and rebroadcast your recording, you can see the call-in details of each of your attendees, conduct polls, offer a Webcast option to your audience so they can listen in via the Internet from anywhere in the world, show PowerPoint presentations which will provide you with a video presentation, and more.

Each call session has its own Web page, which you can customize from a wide selection of colorful options. Your listeners go there to get the call details, such as the date, time, and phone number, as well as access to the Internet audio player. The ability to add Web links and a big button to your Webcast page is another great feature. You can provide easy access to the action guide for your teleseminar or a free downloadable report as well as post an attractive “big button” with a link to the sales page for a program you are offering.

Team Up with a Friend or Colleague to Gain Practice

I’ve been conducting teleseminars since 2006 and have participated in hundreds of them. When I first got started I was quite nervous. However, with a little practice I gained confidence and was soon seen as one of the go-to leaders in my field. Participating in teleseminars can provide you with this and more.

The easiest way to get started with teleseminars and get comfortable with speaking online, is to participate in a few “practice” teleseminars with people you know. Team up with a friend or colleague, provide one another with a list of 5-10 questions you’d like to speak on, dial in to your teleseminar service, and press the record button.

Focus on answering questions in as much detail as possible. This list of questions provides a framework for the interview as you enter into a conversational discussion with your guests and hosts.

Rinse and Repeat

Once you’ve participated in a few practice teleseminars, some with you as the guest and some with you as the host, you’ll be ready to reach out to other potential guests and hosts as you take your teleseminar on the “virtual road.”

Teleseminars can provide you with a powerful way to get in front of your audience while building relationships with leaders in your industry. Teleseminars can open doors of opportunity and put you in front of the exact people who would benefit from your message.

Have fun with this powerful tool! Here’s to your teleseminar success!

About the Author

D’vorah Lansky, M.Ed., is the bestselling author of several books including Book Marketing Made Easy: Simple Strategies for Selling Your Nonfiction Book Online. She has been marketing online since 1994 and working exclusively with authors since 2007. Her main area of focus is teaching online book marketing strategies to authors across the globe.

To learn more about teleseminars for authors and to receive a special guide to teleseminars, head over to: http://www.bookmarketingmadeeasy.com/ninagift.

You may also be interested in a comprehensive, interactive, self-paced training program on this very topic. Check out the details at: http://www.bookmarketingmadeeasy.com/ninacourse. Save $100 with coupon code: save100

Photo courtesy of David Castillo Dominici | Freedigitalphotos.net. Amazon links contain my affiliate code.