Branding can seem an ominous job for an author. The “big brands” like Nike, Levis, Audi, and Apple have put…
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Blog Your Book to Build Author Platform
When I advise aspiring authors to become bloggers, they usually ignore me. They don’t want to begin a promotional activity…
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7 Ways to Build a Business Around Your Nonfiction Book
Despite the popular stories of indie authors making a killing with Kindle books or as authors, in general, the income…
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Demystifying the Nonfiction Book Proposal: The Outline
A while back I wrote a series on this blog that described the different sections of a nonfiction book proposal.I…
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JD Salinger's Death Reminds Us that Sometimes We Need Only Write a Good Book
The other day I wrote a post about author J.D. Salinger’s death for my Jewish Issues Examiner column, but I…
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