Category: Platform

4 Steps to Your Social Networking Program

More aspiring authors than I can mention in desperate need of a platform refuse to use social networking. They see it as a waste of time and a time sink. Published authors needing to promote their books also won’t go near Twitter, Facebook, LinkedIn, or Google Plus. Somehow, it is beneath them, an activity not [...]

Friday January 27th, 2012 in Author Coaching, Book Marketing, Branding, Doing Unwanted Tasks, Platform, Publicity, Social Networking, Social Networking, Social Networking, Social Networking, Social Networking | 5 Comments »

Why Writers Should Make Time for Content Marketing

Over and over again we hear the phrase, “Content is king!” Writers produce content. And content drives readers to our books, websites, blogs, videos, audio, and social networking sites. It’s what creates SEO, but it also makes our readers trust us, like us, know us. Our words—whether written or spoken—must strike a chord with those [...]

Monday January 16th, 2012 in Author Coaching, Book Marketing, Doing Unwanted Tasks, Platform, Promotion and Publicity | 7 Comments »

What New Technology are You Tackling in 2012?

Technology. Sometimes I really hate it. I’ve spent days trying to figure out how to get a video to work on my computer from an expensive camera my husband purchased. In the end, I spent more hours discovering how to video myself using my computer’s camera–and then more time figuring out how to edit the [...]

Tuesday January 10th, 2012 in Author Coaching, Branding, Branding, Platform | No Comments »

How Writers Can Make Time for Social Media

I hear the same excuse from aspiring authors—and from published authors—when I tell them they should use social networking to build platform and promote themselves and their work. They always say, “It’s one more thing to do that takes me away from my writing.” This statement is closely followed by, “Social networking is a waste [...]

Wednesday December 21st, 2011 in Author Coaching, Book Marketing, Platform, Promotion and Publicity, Social Networking, Social Networking, Social Networking, Social Networking | No Comments »

5 Social Networking Mistakes To Avoid

More aspiring authors than I can mention in desperate need of a platform refuse to use social networking. They see it as a waste of time and a time sink. Published authors needing to promote their books also won’t go near Twitter, Facebook, LinkedIn, or Google+. Somehow, it is beneath them, an activity not befitting [...]

Sunday November 27th, 2011 in Book Marketing, Platform, Promotion and Publicity, Publicity, Social Networking, Social Networking, Social Networking, Social Networking, Social Networking | No Comments »

Easy Internet Marketing Opportunities for Nonfiction Authors

Authors used to spend their time promoting themselves via speaking. Getting up in front of audiences offered the #1 way to sell books. It ran a close race with radio appearances—or any type of media appearances. Face time…in front of large audiences. That was the ticket to book sales. These days, however, the Internet is [...]

Friday November 25th, 2011 in Author Coaching, Blogging, Book Marketing, E-zine Articles, Guest Blog Posts, Internet Marketing, Platform, Publicity, Radio Appearances, Radio Interviews, Repurposing or Recycling Material, Social Networking, Social Networking, Social Networking, Social Networking, Virtual book Tour, Writing and Publishing Articles | No Comments »

Sound Bites for Authors

For the next nine days of Write Nonfiction in November, you’ve got to wear your writer’s hat while you work on your writing projects. But when you read this final series of blog posts, you must put on your business hat. I know that’s not something writers like to do, but it’s a necessary part [...]

Monday November 21st, 2011 in Author Coaching, Branding, Media Training/Coaching, Platform | No Comments »

Websites, Blogs & Content Management Systems: Which One is Right for You?

Every writer needs a website. And they need that website long before their book is released and they want an Internet location from which to promote and sell it. They need a website prior to ever approaching an agent or publisher or releasing a self-published book. It’s the place where you create your brand and [...]

Sunday November 20th, 2011 in Websites for Authsor | No Comments »

Rate of Blog-to-Book Deals Reaches Past Heights

In my last post at my other blog, How to Blog a Book, I discussed the reality that numerous blogs continue to land publishing contracts and become books–enough to constitute an ongoing trend, in spite of what some industry experts have previously stated. Actually, I disclosed that the number of blog-to-book releases in October 2011 [...]

Wednesday October 19th, 2011 in Blogging, Blogging, Blogging a Book, Platform, Publishing Industry, Writing Books, Writing Tips | 1 Comment »

Top 10 Ways to Establish Your Expert Credentials

Either you’ve got your book in print or you are still gathering information as you prepare to write it or you are in the process of composing your manuscript.  In all three cases, here’s how to become the magnet that attracts those interested in your topic:  Become the vortex, the expert,  the one people rely [...]

Wednesday October 12th, 2011 in Author Coaching, Book Marketing, Platform, Promotion and Publicity | No Comments »