Many writers and authors don’t want to wear their business hats, only their writer hats. By this I mean they don’t want to promote themselves or their writing. Big mistake. Today, you must be both a good business person and a good writer to succeed in the publishing world. That means seeking out promotional opportunities [...]
One of the ways to build author platform involves pitching yourself and your expertise to the media. This means offering them solid, interesting, pertinent, newsworthy, unique information they need or want. How do you know what type of stories journalists seek? Easy. Tap into the places they post their queries. In other words, discover what [...]
When I work with aspiring authors on their proposals or as a publishing mentor, I often advise them to build platform by becoming a guest blogger for other popular blogs. When we work on the promotion section of their proposal, we talk a lot about guest blogs and virtual book tours. Indeed, once their books [...]
When I consult with clients on nonfiction book proposals, more often than not I must advise them on how to build up the platform and promotion sections of this all-important document. Many aspiring authors have great book ideas but no platform at all. My first piece of advice to them involves just one word: blog. [...]
I have mentioned the need for a media kit in passing during Write Nonfiction in November. In January 2009, I even had media expert Annie Jennings of Annie Jennings PR write a guest post about composing a media bio. However, I've never gone into any depth about exactly why aspiring authors and authors need an [...]
I just returned from speaking and working as a “book doctor” at the San Francisco Writers Conference. I’ve attended or worked as a volunteer at this particular conference for six years! This was my first year as a presenter. If I could pass along just one bit of information I heard stressed over and over [...]
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