Today’s guest post is by Eric V. Van Der Hope, author of Mastering Niche Marketing.
A book launching campaign can be a bit intimidating. What many people fail to realize is that only after the book is written does the real work begin—when it’s finally published. Nevertheless, a book launching can be an exciting and memorable step in your career and with a little help, you should be able to introduce your book to the world easily and with the greatest response. Pick a date to officially release your book and consider employing some or all of the techniques below to make your book launching a success.
Seek Out Pre-Endorsements
Contact people in your industry and ask for pre-release endorsements. Think big and your return will be big as well. From established authors to well respected reviewers, a positive pre–endorsement can do wonders for your reputation and should be included as part of your book launch marketing strategy. Make certain to mail a copy of the final product along with a thank you to all those who were willing to help you with your launch.
Partner with Related Industries to Provide Bonuses
Providing bonuses is a common technique employed by industries looking to launch a product or service. It involves gathering bonuses from other people, and then giving them away free to people who purchase your book. Often downloadable products or extras that complement your book are a great way to entice purchases. Bonuses create that “buzz” that gets your book noticed and talked about.
Make a Promotional Video
These days, it’s super easy to make a quality promotional video as part of your book launch marketing strategy. A great introduction or review of your book posted on your web site or YouTube can catch on quickly. Make certain to provide links back to your site so interested viewers can get more information.
Social Media Promotion
Remember, by the time you’re ready to launch your book, you should have a well-developed social media platform. Make sure to blog about your book release prior to the big day and provide updates letting your target audience know when they can expect your book. Email your lists letting them know what’s planned and consider holding a contest to engage your followers.
Make a concerted effort to give an interview about your book beforehand or have a book review written. In many cases, you can find producers and editors of publications, radio shows, television shows, even blogs that reach your target audience. Look for reporters, reviewers, bloggers and anyone else who may be influential in helping you reach potential readers.
Send out Review Copies
Another way to incite buzz about your upcoming book release is to make certain that you get free copies to bloggers and reviewers. Make a list ahead of time of who you will send review copies to, so you’re prepared as soon as your books are complete.
Don’t settle for the same old traditional and boring book launch strategy. The more creative you get with your launch, the more newsworthy your event, the more press coverage, the more book sales. Make your book launch marketing strategy exciting and be prepared to sell.
About the Author
Eric V. Van Der Hope (a.k.a: The Book Launch Marketer), is the President & Founder of Globalnet Publishing, an independent publishing & book marketing company specializing in Book Launch Marketing. Eric is the #1 International Bestselling Author of “Mastering Niche Marketing” (http://www.MasteringNicheMarketing.com) and is a Book Marketing Mentor and Coach for Publishers & Authors. Eric teaches clients how to navigate through their personalized Book Launch Campaigns; from pre-promotion, through the actual publishing process to marketing their books effectively. Stay current with the latest book marketing methods & strategies by visiting & subscribing to his blog “Eric’s Book Marketing Minute” at: http://EricsBookMarketingMinute.com