I’m a big proponent of authors planning out their careers. When they come to me with one book idea, I…
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The Three Most Important Reasons Authors Need a Blog
Blogging for Authors—Lesson #11 Lot’s of people will tell you blogs are dead. Too many of them exist. The Internet…
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Nonfiction Writing Prompt #46: Create a Call to Action
An email list serves as your most powerful platform element. However, with the amount of email we all receive today,…
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Four Branding Tips for Authors
Branding can seem an ominous job for an author. The “big brands” like Nike, Levis, Audi, and Apple have put…
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Blog Your Book to Build Author Platform
When I advise aspiring authors to become bloggers, they usually ignore me. They don’t want to begin a promotional activity…
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