In today’s publishing world, traditional publishers expect every aspiring author to have a blog. Blogs have become essential platform—promotion—elements. Why is this so? Because by posting content related to your book to a blog on a consistent basis, you increase your Google ranking in your subject area. That means that someone searching for information on your topic will find your…
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6 tips for Successful and Efficient Social Networking
No matter which social networking sites you choose to use, and I suggest you use them all, you must find ways to increase the number of people interested in what you have to say and in what you do and write about. Otherwise, you efforts to network will leave you without the contacts you want to create. (If you are…
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How to Build Author Platform with Social Networking
More writers than not balk at the idea of becoming savvy social networkers. They see this activity as a time sink or a waste of time. Some don’t even want to try, while others are only willing to set up a Facebook account. They don’t realize the Internet provides one of the easiest ways to build an author’s platform, and…
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Four Tips for Writing Newsletters that Build Lists
Aspiring authors can build platforms—build mailing lists—with newsletters by doing two things: sending them out regularly and providing useful information. The first takes some effort and scheduling; the second simply entails writing about what you know. If you want to build your mailing list with a newsletter, try using these four tips: Include tips, tools and helpful advice. Your newsletter…
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Building Platform by Writing a Newsletter
Here’s a platform-building element that’s manageable for any writer. Yet, most writers don’t bother to take it on. Why? Because it’s time consuming and requires follow through. How do I know this? Because I’m at fault of starting newsletters and…well…not following through with them. I’m so busy doing other things, like blogging, for instance, that the newsletter falls by the…
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What is an Author's Platform and How Do You Build One?
The majority of people who come to me for help with their nonfiction book proposals have one issue in common: They have nothing to fill the platform section of the proposal. This may seem a small problem. After all, it’s just one part of the proposal and has nothing to do with having a good idea or being able to…
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How to Make Money Selling Information Products
On several occasions I have written about information products. Any writer can produce information products and create multiple streams of income–or even just one stream of income. Don’t have any idea what I’m talking about? No worries. Today, Stephanie Chandler, author of from Entrepreneur to Infopreneur, is here to tell you not only what information products are but how to…
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