Authors constantly seek the best book promotion tools, especially since virtual marketing options change and appear almost daily. In this guest post, award-winning former publicist Sandra Beckwith (@sandrabeckwith) provides five tried-and true book marketing techniques for you to try. What’s one of the first things you do when starting a crafting or home improvement project? If you’re like me, you…
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In his book, Eat That Frog! Brian Tracy recommends that you learn to focus on the most challenging task—the frog—first thing in the morning. Take on the “needle-moving” projects before you do anything else. I’d like to propose a different strategy: Eat the passion fruit! In other words, start the day by tackling a project about which you feel an…
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Successful authors have courage. If you want to succeed as a nonfiction author, develop the willingness to move through your fear and toward your goals and dreams of successful authorship and a career as a writer. Become courageous. To develop courage, master your psychology, which is one of the six Pillars of High Performance. Fear usually begins in the mind….
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Today, Penny Sansevieri (@Bookgal), CEO and founder of Author Marketing Experts, Inc. and a best-selling author and internationally recognized book marketing and media relations expert, offers book marketing strategies for reluctant marketers. If you are an authors who prefers to write rather than promote your books, read on to learn how to create a marketing strategy that works for you…
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Writing success requires physical and mental energy. That’s why high performers in every industry, including the writing and publishing industry, focus their attention on how to generate the energy necessary to succeed. They want to master their physiology, which is one of the six Pillars of High Performance. Just like a power plant, you have the ability to generate energy…
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