No marketing plan is complete without a social media element. In fact, over the last few years, social media marketing has become one of the largest parts of any book marketing plan. Additionally, it’s the foundation of any savvy nonfiction writer’s author platform building plan, which means the pre-promotion of your book. If you don’t write books, you still want…
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I believe a blog represents the one essential element in an author’s marketing toolbox. First and foremost, it’s your author website. Additionally, from this foundation you promote your book in a variety of ways not only on the blog but to all your social media accounts. You can even write your book on your blog while you promote it and…
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It’s often been said, “Writing the book is easy, marketing it is the hard part.” Maybe that’s because there’s just so much to do! And in many—or most—cases, the whole job falls to the author. A few traditional publishers offer a little help, but many do nothing at all. So all authors have to navigate the public relations (PR) and…
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If you are like most writers I know, you would rather not get involved with social media. So why would you want to discuss another social media site? Because this one—Goodreads.com—is targeted at people who will read books. Today, on Day 21 of National NonFiction Writing Month (NaNonFiWriMo) I challenge you to check out Goodreads, if you haven’t already. But…
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I began thinking about who would offer “blurbs,” or testimonials, for my new book, The Author Training Manual, as soon as I delivered the manuscript to the publisher. I still had eight months until publication, but I wanted those reviews inside the book and on the cover, so I needed to have them in time for the design process. I…
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Part of your book marketing plan can include pre-launch promotion items. In some cases, you’ll just be creating buzz or still building author platform. In other cases, you’ll be implementing tactical steps that actually drive your readers to your book before it is released, such as blogging a book. Anything that offers potential readers an opportunity to pre-order your book,…
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It’s been said that a marketing, or promotion, plan can make or break a traditional publishing deal. However, a marketing plan also can mean success or failure for an indie book or a traditionally published book. The hard work of selling copies of a book no matter how published gets done by none other than the author. And this is…
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If you plan to self-publish your book after National Nonfiction Writing Month (NaNonFiWriMo) is over, you’ll need to consider how you might design not only the cover but the interior. Indie publishers most often hire out design, but these days you have many other options, such as high-quality book designs created in WordPress from book designer Joel Friedlander. Still, you…
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Today, on Day 16 of National Nonfiction Writing Month, it’s time to talk about how to improve your manuscript once completed. No matter what you write, it’s important to know how to edit your own work, especially if you plan to freelance or to blog. There are many times when the only eyes that will see your work before you…
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