Writers work with words. That’s why too many shy away from promoting their nonfiction books or building an author platform…
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6 Ways to Build a Mailing List with an Ebook
Nothing matches the power of a large mailing list when it comes to marketing your books, products or services. That’s…
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The Best Ways to Market Your Book in 2015
This post is part of the Write Nonfiction in November Challenge (WINFIN), also known as National Nonfiction Writing Month (NaNonFiWriMo)….
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Blog Your Book to Build Author Platform
When I advise aspiring authors to become bloggers, they usually ignore me. They don’t want to begin a promotional activity…
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4 Things You Need Before You Publish Your Book
You’ve got a book idea. Maybe you’ve even written a manuscript. You’re ready to move forward and publish your book,…
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Why Nonfiction Writers Still Must Build Platform to Succeed as Authors
Recently the discussion about when and if writers should focus on building author platform heated up again. I say “again,”…
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Do You Really Need 4 Million Followers to Succeed as an Author?
Last week I wrote about Guy Kawasaki’s NPR attitude toward platform building. I offered it up as a platform-building option:…
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