Once upon a time I was very nervous about getting media placements and talking on the radio. Like most writers,…
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Top Book Awards Authors Should Pursue
Today I’m happy to turn over the blogging wheel to book publicist Scott Lorenz is president of Westwind Communications, a…
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4 Ways to Achieve Your Promotion and Publicity Goals Online
Whether you are promoting your book, building author platform to make yourself attractive to a traditional publisher (or to sell…
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How to Use Content to Propel Your Book Sales
One of the thing writers do really well is produce content. That’s a great thing in today’s online market, because…
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How to Tie General Blog Posts to the Topic of Your Book
It’s really important to know how to tie the topic of your book into your blog. So, it’s not surprising…
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When Is It “Too Early” for Book Promotion?
When someone asks the question, “When is it too early for book promotion?” I answer emphatically, “Never!” My new book,…
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Working with Your Publisher on Promotion
It’s 4th of July…a holiday. So, instead of my usual fare here’s a treat for those of you who missed…
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How to Market Your Book with a Postcard
In my last post, my guest blogger, Shel Horowitz, author of Grassroots Marketing for Authors and Publishers and Guerrilla Marketing…
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10 Reasons to Promote Your Book with Postcards
For several years I’ve been using a postcard-sized promotional piece to market my writing and editing services. However, it has…
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