Blogging for AuthorsâLesson #11 Lotâs of people will tell you blogs are dead. Too many of them exist. The Internet is too noisy. No one will ever find your site.I know youâd like to believe them because youâd rather be writing your book than blogging. But they are wrong. Blogs are alive and well. Not only that, they provide authors…
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An email list serves as your most powerful platform element. However, with the amount of email we all receive today, itâs difficult to obtain new subscribers without offering huge value in return for that email address a new subscriber provides. Thatâs why you must create a compelling âcall to actionâ that makes visitors to your site want to âopt inâ…
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Branding can seem an ominous job for an author. The âbig brandsâ like Nike, Levis, Audi, and Apple have put millions of dollars into plans that ensure they are perceived and known a specific way by potential customers. How can an author accomplish the same feat, and why should you bother? Â Tell Readers What You and Your Writing Represent…
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When I advise aspiring authors to become bloggers, they usually ignore me. They donât want to begin a promotional activity that takes time away from writing their books. When I tell them they can blog their books and build author platform at the same time, they pay attention. Â Â If you are like most writers, you donât like building author…
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If you are a writer who dreams of landing a traditional publishing deal, you might have a nagging question in your mind. Itâs probably phrased something like, âIs my book idea what a publisher wants?â In fact, a better question to ask yourself is, âDo I have what publishers really want?â What publishers seek in an aspiring author involves more…
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