Branding can seem an ominous job for an author. The ābig brandsā like Nike, Levis, Audi, and Apple have put millions of dollars into plans that ensure they are perceived and known a specific way by potential customers. How can an author accomplish the same feat, and why should you bother? Ā Tell Readers What You and Your Writing Represent…
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When I advise aspiring authors to become bloggers, they usually ignore me. They donāt want to begin a promotional activity that takes time away from writing their books. When I tell them they can blog their books and build author platform at the same time, they pay attention. Ā Ā If you are like most writers, you donāt like building author…
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If you are a writer who dreams of landing a traditional publishing deal, you might have a nagging question in your mind. Itās probably phrased something like, āIs my book idea what a publisher wants?ā In fact, a better question to ask yourself is, āDo I have what publishers really want?ā What publishers seek in an aspiring author involves more…
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Despite the popular stories of indie authors making a killing with Kindle books or as authors, in general, the income most nonfiction authors receive from book sales isnāt enough to pay their bills. According to the 2014 Digital Book World and Writer’s Digest Author Survey, which was based on responses from more than 9,000 aspiring and seasoned authors, just over…
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If you are like many nonfiction writers, you haven’t completed your book because writing an entire manuscript feels too daunting. However, a writing guide based on your nonfiction book provides a step-by-step process you can follow and makes the task feel manageable. Think of a writing guide like a map to get you from the start of your journey to…
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