Category: Promotion and Publicity

Mari Smith on Blogging and Writing Books

We writers hear it all the time. I just heard it at least five times at the San Francisco Writers Conference this past weekend from at least five different publishing and PR experts. To become a published author–and to produce a successful book (one that sells to lots of readers) you need more than a [...]

Wednesday February 22nd, 2012 in Blogging, Blogging, Blogging a Book, Book Marketing, Promotion and Publicity, Publicity, Social Networking, Social Networking, Writing Coaching | 2 Comments »

Mari Smith on Why Writers Need to Use Relationship Marketing

I spend a lot of time on social networks every day—maybe more than I should or have to if I knew how to do a better or more effective job with my social marketing. However, those efforts have garnered me a decent—not huge—platform, one that grows every day. In fact, it’s growing faster every day. [...]

Wednesday February 15th, 2012 in Author Coaching, Book Marketing, Platform, Promotion and Publicity, Publicity, Social Networking, Social Networking, Social Networking, Social Networking | No Comments »

Mari Smith on How Writers Can Use Social Networking Effectively

Many aspiring and published authors balk at the idea of getting involved in social networks. My clients continually tell me they don’t want to have to “sell” themselves and their writing via social media nor do they want to “waste” their precious writing time on this endeavor. So, when I found myself at BlogWorld and [...]

Monday February 13th, 2012 in Author Coaching, Book Marketing, Platform, Promotion and Publicity, Social Networking, Social Networking, Social Networking, Social Networking | No Comments »

How Writers Can Use the Super Bowl as a Promotional Tool

I’m not a football fan—at all—but I spent the afternoon and evening yesterday keeping my husband company as he watched the Super Bowl. I watched the commercials and the halftime show and kept a running commentary on them on Twitter as I pigged out on junk food. With the exception of the dip and chips, [...]

Monday February 6th, 2012 in Author Coaching, Platform, Promotion and Publicity, Publicity, Writing Tips | No Comments »

Julien Smith on Methods for Becoming a Bestselling Author

I believe many writers don’t publish their work out of fear. Fear of failure, and fear of success. Thus, when I read Julien Smith’s latest book, The Flinch, which he published as a free ebook with Seth Godin’s Domino Project, I was quite taken by both the topic and by the writer. I would describe [...]

Wednesday February 1st, 2012 in Book Marketing, Creating a Bestselling Book, E-Books, Promotion and Publicity, Writing Tips | 5 Comments »

4 Steps to Your Social Networking Program

More aspiring authors than I can mention in desperate need of a platform refuse to use social networking. They see it as a waste of time and a time sink. Published authors needing to promote their books also won’t go near Twitter, Facebook, LinkedIn, or Google Plus. Somehow, it is beneath them, an activity not [...]

Friday January 27th, 2012 in Author Coaching, Book Marketing, Branding, Doing Unwanted Tasks, Platform, Publicity, Social Networking, Social Networking, Social Networking, Social Networking, Social Networking | 5 Comments »

Jonathan Fields on Best Book Marketing Practices

Did you ever wonder how some writers make it to the top of the bestseller lists? Or how they manage to sell more than the average 300 books per year? Of course, you have. It isn’t just with a good idea and good writing. Not any more—not for nonfiction. It takes great promotion and a [...]

Wednesday January 25th, 2012 in Author Coaching, Book Marketing, Book Reviews, Creating a Bestselling Book, Promotion and Publicity, Social Networking | 4 Comments »

20 Things Aspiring and Published Authors Can Blog About

As a follow up to my Writer’s Digest Conference session on “How to Blog a Book” and as a precursor to my upcoming session on “How to Blog Your Way to a Book Deal,” which I’ll be offering next month at the San Francisco Writer’s Conference, today I’m writing about how aspiring and published authors [...]

Monday January 23rd, 2012 in Author Coaching, Blogging, Blogging, Promotion and Publicity | No Comments »

Why Writers Should Make Time for Content Marketing

Over and over again we hear the phrase, “Content is king!” Writers produce content. And content drives readers to our books, websites, blogs, videos, audio, and social networking sites. It’s what creates SEO, but it also makes our readers trust us, like us, know us. Our words—whether written or spoken—must strike a chord with those [...]

Monday January 16th, 2012 in Author Coaching, Book Marketing, Doing Unwanted Tasks, Platform, Promotion and Publicity | 7 Comments »

How Writers Can Make Time for Social Media

I hear the same excuse from aspiring authors—and from published authors—when I tell them they should use social networking to build platform and promote themselves and their work. They always say, “It’s one more thing to do that takes me away from my writing.” This statement is closely followed by, “Social networking is a waste [...]

Wednesday December 21st, 2011 in Author Coaching, Book Marketing, Platform, Promotion and Publicity, Social Networking, Social Networking, Social Networking, Social Networking | No Comments »