I’m a big proponent of authors planning out their careers. When they come to me with one book idea, I ask them what other books they plan to write. This allows me to see the possible trajectory of their career and how all their books might work together. One book builds on the next and helps them sell more books…
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Blogging for Authors—Lesson #11 Lot’s of people will tell you blogs are dead. Too many of them exist. The Internet is too noisy. No one will ever find your site.I know you’d like to believe them because you’d rather be writing your book than blogging. But they are wrong. Blogs are alive and well. Not only that, they provide authors…
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An email list serves as your most powerful platform element. However, with the amount of email we all receive today, it’s difficult to obtain new subscribers without offering huge value in return for that email address a new subscriber provides. That’s why you must create a compelling “call to action” that makes visitors to your site want to “opt in”…
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Branding can seem an ominous job for an author. The “big brands” like Nike, Levis, Audi, and Apple have put millions of dollars into plans that ensure they are perceived and known a specific way by potential customers. How can an author accomplish the same feat, and why should you bother? Tell Readers What You and Your Writing Represent…
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When I advise aspiring authors to become bloggers, they usually ignore me. They don’t want to begin a promotional activity that takes time away from writing their books. When I tell them they can blog their books and build author platform at the same time, they pay attention. If you are like most writers, you don’t like building author…
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